APAC Regional Sales Effectiveness Program Manager

Responsibilities

• ● Job Purpose
• ● This role is responsible for driving sales performance improvement across the region by designing, executing, and sustaining programs that enhance sales capabilities, processes, tools, and productivity. This role ensures alignment with global Sales Excellence frameworks, supports sales leaders in implementing best practice methodologies, and enables sales teams to achieve accelerated, predictable, and profitable growth.
• ● Program Enhancement & Implementation
• ● Develop, deploy, and continuously improve SEP such as sales activity management, value proposition, selling skills, opportunity management, customer classification, account planning, and pipeline discipline.
• ● Lead APAC rollouts of Company's global programs
• ● Sales Process Optimization & Governance
• ● Define, standardize, and maintain core sales processes (e.g., opportunity funnel management, enquiry-to-order, value selling).
• ● Drive adoption of CRM and digital sales tools; strengthen data quality and reporting accuracy.
• ● Monitor process compliance and collaborate with countries to close gaps.
• ● Sales Productivity & Performance Management
• ● Design and track KPIs to measure productivity, efficiency, and program ROI.
• ● Partner with regional and local sales leaders to identify performance bottlenecks and develop targeted interventions.
• ● Provide insights through dashboards, analytics, and commercial performance reviews (e.g., Customer Life Cycle, Sales Activities, Opportunity funnel).
• ● Stakeholder Engagement & Cross Functional Alignment
• ● Work closely with Country Sales Leaders, Marketing, Operations, and Global Sales Excellence to harmonize improvement initiatives.
• ● Facilitate alignment on methodologies, sales roles, and capability frameworks across APAC.
• ● Act as the regional voice to global teams on local needs, challenges, and scalability considerations.
• ● Change Management & Communication
• ● Lead structured change management approaches for new processes, tools, or behaviors.
• ● Develop communication plans, training materials, and enablement guides to support adoption.