Public Relations and Communications Specialist

About the Company

About the Role

Responsibilities

• ● bility for media strategy and execution across a portfolio of clients. You will be expected to understand each client's business and competitive landscape, identify the narratives they should own, and build the relationships required to put them into the right conversations.
• ● This role goes beyond distributing press releases. We are looking for someone who can proactively create opportunities when there is no announcement, react quickly to the news cycle, and position founders and executives as credible voices within their industries.
• ● Depending on experience, the successful candidate may also take greater responsibility for strategic counsel, senior client relationships, campaign leadership, and mentoring more junior members of the team.
• ● Own and execute media strategies across a portfolio of UAE, regional, and global client accounts.
• ● Build and maintain strong relationships with journalists, editors, producers, podcasters, creators, and other influential media contacts across the UAE, GCC, and international markets.
• ● Consistently pitch and secure earned media opportunities, including interviews, features, commentary, podcasts, contributed articles, and expert quotes.
• ● Identify proactive story angles rather than relying solely on client announcements and press releases.
• ● Monitor breaking news, industry trends, regulatory developments, funding activity, and emerging narratives to identify timely opportunities for clients.
• ● Understand each client's business, competitors, target audiences, and commercial objectives to recommend the narratives and media opportunities that matter.
• ● Develop media strategies around funding rounds, partnerships, product launches, executive appointments, research, market expansion, and other major announcements.
• ● Draft and refine pitches, press releases, media briefs, executive commentary, messaging documents, talking points, bylines, and thought leadership.
• ● Build executive profiles by identifying opportunities for founders and senior leaders to establish authority around relevant industry topics.
• ● Maintain active journalist relationships through regular meetings, introductions, briefings, and relationship-building beyond individual client pitches.
• ● Represent Luna PR and our clients at relevant conferences, media events, networking opportunities, and industry gatherings across the UAE.
• ● Support conference and event media strategies, including identifying attending journalists, securing interviews, coordinating media meetings, and maximizing opportunities before, during, and after events.
• ● Work closely with Luna PR's strategy and account teams to ensure media activity supports each client's wider positioning and communications objectives.
• ● Bring new ideas to accounts proactively - from emerging narratives and media targets to creative campaigns and timely commentary opportunities.
• ● Track media activity, coverage, journalist engagement, sentiment, and results and contribute insights to client reporting.
• ● Maintain a high standard of execution across multiple accounts while meeting deadlines and agreed deliverables.
• ● Depending on seniority, provide strategic counsel to clients, lead campaigns, and support the development of junior team members.