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Performance Marketer
General
💰 Salary ₹25,000–₹40,000/mo (₹300,000–₹480,000/yr)
📊 Market NA
About the Role
FX Retina is looking for a Performance Marketer with hands-on experience managing and scaling paid campaigns across Lead Generation and D2C/E-commerce businesses. You'll be responsible for managing multiple client accounts, monitoring daily performance, identifying opportunities and risks, testing new strategies, and taking ownership of campaign outcomes. We're looking for someone who understands that performance marketing is not just about launching ads-it's about understanding the business objective behind every campaign and continuously improving the numbers that matter.
Responsibilities
- ● Plan, launch, manage, and optimise campaigns across Meta Ads and Google Ads.
- ● Manage campaigns for both Lead Generation and D2C/E-commerce clients.
- ● Take end-to-end ownership of assigned accounts, including budgets, performance, testing, optimisation, and reporting.
- ● Monitor daily ad spend and account performance to ensure campaigns remain on track.
- ● For Lead Generation campaigns, track and optimise metrics such as CPL, lead volume, lead quality, conversion rates, and cost per qualified lead.
- ● For D2C campaigns, track and optimise metrics such as ROAS, CPA/CAC, revenue, conversion rate, AOV, and overall profitability.
- ● Analyse campaign performance and identify opportunities to improve targeting, creatives, offers, landing pages, and funnels.
- ● Build structured testing plans across audiences, creatives, hooks, offers, campaign structures, and landing pages.
- ● Scale winning campaigns while maintaining performance and profitability.
- ● Coordinate with designers, video editors, copywriters, and landing-page teams for new assets and improvements.
- ● Identify performance drops, tracking issues, creative fatigue, or other account risks and escalate them proactively.
- ● Maintain clear performance reports, account updates, and next action plans.
- ● -3 years of hands-on Performance Marketing experience.
- ● Proven experience running Lead Generation campaigns.
- ● Proven experience managing D2C/E-commerce performance campaigns.
- ● Strong hands-on experience with Meta Ads; Google Ads experience is preferred.
- ● Strong understanding of CPL, CPA, CAC, ROAS, CTR, CPC, AOV, conversion rates, lead quality, and other performance metrics.
- ● Understanding of funnels, landing pages, creatives, attribution, tracking, and conversion optimisation.
- ● Ability to analyse campaign data and make optimisation decisions based on numbers.
- ● Strong ownership and accountability for assigned accounts.
Benefits
- ● At FX Retina, you'll work across both Lead Generation and D2C businesses, giving you exposure to different funnels, campaign strategies, customer journeys, and scaling challenges.
- ● If you enjoy working with numbers, testing new ideas, solving performance problems, and taking ownership of business outcomes-not just ad campaigns-we'd love to hear from you.
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