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Senior Manager, Customer Retention & CRMTrue Corporation · Bangkok, Bangkok City, Thailand
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True Corporation

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Senior Manager, Customer Retention & CRM

🗓️ Posted 2026-09-11 Bangkok, Bangkok City, Thailand Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market THB 150,000–THB 250,000/mo

About the Company

At True Corporation , we're building digital experiences that millions of customers choose to stay with. As Thailand's No.1 Tech-Telco Company, we're looking for a data-driven retention leader who can turn customer insights into meaningful engagement, stronger loyalty, and long-term subscriber growth. Position: Senior Manager, Customer Retention & CRM Department: Marketing, TrueVisions / TrueVisions Now Work Style: Hybrid

Responsibilities

  • ● Develop and execute end-to-end retention strategies for TVS (Pay TV) and TVS Now (OTT) across prepaid, postpaid, and digital subscription models to reduce churn and maximize subscriber lifetime value.
  • ● Lead lifecycle and CRM programs across onboarding, engagement, renewal, and win-back using app push notifications, email, SMS, in-app messaging, and call center / telesales support, with personalization based on customer behavior and viewing data.
  • ● Work closely with Data / BI / AI teams to build churn prediction models, define retention KPIs and dashboards, track cohort performance and subscriber LTV, and translate insights into actionable campaigns and commercial decisions.
  • ● Design and A/B test retention offers, including content bundling, Sports / Premium content upsell, loyalty rewards, save offers, and renewal incentives to optimize conversion and cost efficiency.
  • ● Collaborate with Product / Platform, Content, Partnership, and Customer Service / Call Center teams while managing campaign budgets, ROI, cost per save, cost per engagement, and retention revenue contribution.

Requirements

  • ● Bachelor's or Master's degree in Marketing, Business, Economics, Data Analytics, or a related field.
  • ● 8-12 years of experience in subscription business, Telco / Pay TV / OTT / Digital platform, and CRM / Lifecycle / Growth Marketing.
  • ● Strong analytical and data interpretation skills, with an understanding of subscription economics, churn drivers, and customer lifetime value.
  • ● Experience with CRM platforms such as Salesforce, Braze, MoEngage, Adobe, etc. , together with strong execution, stakeholder management, cross-functional leadership, project management, and campaign optimization capabilities.
  • ● Preferred experience in OTT / Streaming platforms, Telco or Pay TV retention models, Sports or premium content subscription businesses, and AI-driven marketing or predictive analytics.
  • ● Join us in shaping personalized customer experiences across TrueVisions and TrueVisions Now.