Head of Customer Strategy and Digital Experience

Job Descriptions: Define enterprise customer and digital experience strategy aligned with Siam Piwat's business vision. Develop long-term customer growth roadmap. Establish customer-centric operating model across the organization. Prioritize strategic initiatives and investment opportunities. Lead enterprise customer experience journey strategy. Drive omnichannel customer engagement and digital adoption. Sponsor innovation and AI-enabled customer initiatives. Ensure seamless integration of customer journeys across all touchpoints. Oversee Digital Operations, Digital Services, Tenant Digital Operations, and Digital Fraud Management. Ensure operational excellence and service quality. Drive productivity, automation, and continuous improvement. Support customer acquisition, engagement, retention, and revenue growth. Leverage customer insights to improve commercial performance. Maximize customer portfolio value and ecosystem participation. Data Captured from SuperApp Establish customer strategy and digital initiatives. Participate Digital & IT steering committees. Manage enterprise risks related to digital customer operations. Foster collaboration across corporate functions. Build high-performing leadership teams. Develop customer-centric capabilities in team and organization Drive culture transformation, succession planning and team career Promote innovation and continuous learning.