Customer Marketing Manager

The purpose of this role is to develop and implement set of In-store Offtake programs as well as painter engagement programs to drive painter offtake from stores, in line with the strategic framework of the BU. It involves working closely with the area sales teams and within the marketing team to develop the right offtake plans, share market insights to ensure delivery of the SMART KPI's. Develop and implement strategies to increase engagement, loyalty, and reduce churn through programs like loyalty, referrals, and customer satisfaction. Analyze feedback to inform marketing actions. Manage advocacy efforts through testimonials, success stories, and advisory boards. Design and roll out loyalty programs to boost repeat purchases. Lead rollout of the Heart-Mind-Pocket (HMP) -based engagement program. Track performance via SMART KPIs and dashboards. Monitor competitor activity and adapt accordingly. Deploy merchandising models tailored to shopper needs and store types. Collaborate with sales and marketing for store activations and performance tracking. Implement program to drive in-store sales, premium conversion, and shopper assistance. Ensure training, performance tracking, and alignment with brand/channel plans. Deploy regional Category Management strategy for large stores. Train teams and develop customer promotion plans linked to category drivers. Support painter teams in delivering projects, guided by a structured GTM model. Use SMART KPIs, CRM tools, and dashboards for performance management. Run engagement programs to drive sales from painters (SSOs & LSOs). Monitor offtake, product mix, and QR code-based loyalty initiatives. Train Painter Key Account teams on sales, technical skills, costing, and CRM tools. Track team performance and foster productivity. Understand channel segmentation, shopper behavior, and the strategic role of POST . Gather competitive intelligence and drive differentiation. Execute POST strategy: machine maintenance,