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Associate Manager, Marketing Programs & Customer LifecycleFUJIFILM Business Innovation Singapore · Singapore, Singapore
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FUJIFILM Business Innovation Singapore

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Associate Manager, Marketing Programs & Customer Lifecycle

🗓️ Posted 2026-08-31 Singapore, Singapore Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market S$5,000–S$8,000/mo

About the Company

The leading provider of document services & printing technologies to drive business innovation for the digital future FUJIFILM Business Innovation Singapore is committed to continue offering innovations to businesses globally to help maximise their organisational strengths. We have pioneered numerous technologies and accumulated expertise since our establishment as Fuji Xerox Singapore in 1965, to build an environment that encourages the use of one's creativity by effectively adopting information and knowledge. FUJIFILM is a U.S. 9-billion-dollar enterprise with approximately 40,000 employees globally, our portfolio includes conducting R&D, manufacturing and sales of world-class multifunction printers, production printers and IT solutions, as well as business process outsourcing services. On April 1, 2021, FUJIFILM Business Innovation Singapore Pte. Ltd. changed its name from Fuji Xerox Singapore Pte Ltd to a name that embodies its commitment to continue as a company that always pursues business innovation. To leave us a feedback, click here: https://bit.ly/3rJZSHt IT Services and IT Consulting

Responsibilities

  • ● The ideal candidate is a strong program builder with a balance of marketing strategy, campaign execution, analytical thinking, stakeholder management, and operational discipline. The role requires close collaboration with sales, product marketing, customer experience, digital marketing, analytics, and business operations teams to design scalable programs that deliver measurable customer and revenue outcomes.
  • ● WHAT YOU WILL BE DOING:
  • ● Customer Lifecycle Program Development
  • ● Design and manage customer lifecycle marketing programs across key stages, including onboarding, activation, engagement, expansion readiness, retention, renewal, and advocacy.
  • ● Develop customer journey maps, communication cadences, and content frameworks tailored to customer segments, lifecycle stages, personas, and business objectives.
  • ● Move marketing execution from ad hoc campaign activity toward structured, always-on lifecycle programs that support customer value, retention, and revenue growth.
  • ● Identify key customer milestones and trigger points to deliver relevant communications at the right time through the appropriate channels.
  • ● Data-Driven Segmentation & Personalisation
  • ● Leverage customer data, CRM insights, installed base information, campaign engagement, behavioural signals, support trends, and renewal timelines to define target cohorts and program priorities.
  • ● Build segmentation strategies based on customer lifecycle stage, product ownership, industry, account size, engagement level, propensity signals, and renewal risk.
  • ● Partner with analytics and sales operations teams to interpret dashboards, customer health indicators, funnel metrics, and campaign performance data.
  • ● Translate insights into actionable marketing programs, nurture journeys, and sales handover triggers.
  • ● Campaign Execution & Marketing Automation
  • ● Plan and execute multi-touch marketing programs across email, landing pages, digital channels, webinars, customer portals, and sales-enabled touchpoints.
  • ● Work with marketing automation platforms and CRM systems to build nurture flows, trigger-based journeys, scoring rules, suppression logic, and customer communication governance.
  • ● Ensure lifecycle communications are coordinated to avoid over-communication and maintain a consistent customer experience.
  • ● Collaborate with content, brand, digital, and product teams to develop relevant assets such as welcome guides, usage tips, thought leadership articles, case studies, renewal toolkits, value summaries, and campaign landing pages.
  • ● Performance Measurement & Optimisation
  • ● Define program success metrics, including engagement, conversion, pipeline influence, renewal readiness, expansion opportunities, meeting bookings, customer satisfaction indicators, and revenue impact.