Senior Business Analyst (Loyalty & CRM) - 12 Months, Renewable

About the Company

Responsibilities

• ● Gather, analyse and document business and functional requirements for a new loyalty and marketing platform.
• ● Facilitate workshops with business stakeholders to understand requirements, customer journeys and existing business processes.
• ● Translate business requirements into user stories, functional specifications, process flows and acceptance criteria.
• ● Support functional requirements across areas such as customer profiles, membership, loyalty points, rewards, tiers, promotions, campaigns and customer segmentation .
• ● Work closely with technology teams and implementation partners to translate business requirements into system solutions.
• ● Analyse system integration requirements and dependencies with upstream and downstream applications.
• ● Identify requirement gaps, process improvements and potential solution considerations.
• ● Manage requirement clarifications and changes throughout the project lifecycle.
• ● Support SIT and UAT activities, including preparation of test scenarios, defect clarification and business acceptance.
• ● Coordinate with business users, project managers, technical teams and external vendors throughout implementation and rollout.

Requirements

• ● Degree in Information Technology, Business, Computer Science or a related discipline.
• ● Relevant experience as a Business Analyst supporting technology implementation or transformation projects.
• ● Good functional knowledge of CRM, loyalty, marketing technology or customer engagement platforms .
• ● Functional experience with Salesforce and/or Capillary is highly preferred.
• ● Experience with loyalty programmes, membership, rewards, CRM, campaign management or customer marketing solutions will be advantageous.
• ● Strong experience in requirements gathering, business process analysis, functional documentation and UAT.
• ● Good understanding of system integrations, APIs and upstream/downstream dependencies.
• ● Strong stakeholder management, communication and workshop facilitation skills.
• ● Able to work effectively across business, technology and vendor teams.
• ● Experience in large-scale consumer-facing environments such as hospitality, retail, travel, entertainment, F&B, e-commerce or financial services will be advantageous.