Mid / Senior Growth Manager ( App )

About the Company

Responsibilities

• ● Own paid user acquisition. Plan, launch, and optimize campaigns across Apple Search Ads, Meta, TikTok, Google, and other relevant channels to acquire qualified users profitably.
• ● Own ASO end to end. Manage keyword research, metadata, store creative, competitor analysis, testing, rankings, and conversion across the Apple App Store and Google Play.
• ● Improve trial-to-paid conversion. Find and fix drop-off points across the store listing, onboarding, paywall, free trial, and lifecycle journey to turn more users into premium subscribers.
• ● Lead creative testing. Develop and test ad concepts, hooks, copy, briefs, landing pages, and promotional content, then scale the ideas that perform.
• ● Manage growth by the numbers. Track acquisition cost, installs, trial starts, trial-to-paid conversion, return on ad spend, retention, lifetime value, subscription revenue, and profit to guide budget decisions.
• ● Find new growth opportunities. Research app users, competitors, search behavior, customer feedback, creators, and communities, then turn insights into measurable experiments.
• ● Work across teams and partners. Collaborate with founders, product, design, engineering, creative, data, platforms, creators, and agencies to execute growth initiatives.

Requirements

• ● Either proven mobile growth experience or exceptional early-career potential. All candidates must understand Apple Search Ads and have practical experience owning ASO across the App Store and Google Play.
• ● Help build a category-defining product for a large audience that existing fitness apps do not serve well.
• ● See the direct commercial impact of your work on paying subscribers, recurring revenue, and profit.
• ● Build broad experience across acquisition, conversion, monetization, and app-store growth instead of being limited to one narrow marketing function.
• ● Grow toward Growth Lead, Head of Growth, or broader app leadership responsibilities if you perform well.
• ● One of two strong profiles: You have meaningful experience growing a mobile app or consumer subscription product and have done this successfully before, or you are an exceptional early-career marketer who learns unusually fast, exercises strong judgment, and figures things out without waiting for detailed instructions.
• ● High agency: You notice problems and opportunities, take initiative, move work forward independently, and remain accountable for the outcome.
• ● Evidence of your ability to achieve results. This could be scaling acquisition, lowering customer acquisition cost, improving conversion, increasing subscription revenue, building a successful channel, or completing an impressive self-directed project.
• ● Experience managing Apple Search Ads and at least one other major paid platform, such as Meta, TikTok, or Google.
• ● Experience owning ASO end to end across the Apple App Store and Google Play.
• ● A working understanding of subscription funnels and the relationship between acquisition cost, trial conversion, retention, lifetime value, revenue, and profit.
• ● Strong analytical judgment, with the ability to turn performance data into budget, creative, and funnel decisions.
• ● Strong creative instincts, written communication, and copywriting ability.
• ● The organization, attention to detail, independence, and collaboration skills needed to take an idea from research through execution and reporting.
• ● Familiarity with AI tools, or strong motivation to use them effectively for research, creative development, analysis, and workflow improvement.
• ● Professional fluency in English.

Benefits

• ● Work from anywhere. This is a fully remote role. Do your best work from the environment where you are most productive.
• ● No fixed 9-to-5 schedule. Choose the hours that work best for you while staying available for essential collaboration and delivering work on time.
• ● Unlimited leave. Take the time off you need as long as your responsibilities are covered, your work remains on track, and you communicate clearly with the team.
• ● Competitive compensation. Earn 30,000- 50,000 USD annually, depending on your ability, experience, and expected impact.
• ● Direct access to founders. Work closely with successful technology founders and experienced operators, learn how they evaluate opportunities, and contribute directly to important decisions.
• ● Real ownership. You will have the freedom to test ideas, make decisions, improve processes, and shape how the app grows.
• ● Growth based on contribution. Advancement is based on the value you create-not your age, degree, location, or years spent in a traditional role.
• ● Modern tools and high standards. Use current marketing, analytics, and AI tools to work faster, think better, and build repeatable growth systems.
• ● Talented, entrepreneurial teammates. Work with people who move quickly, care about results, and want to build an exceptional company.
• ● The first 30 days will be demanding. You will need to understand the audience and funnel quickly and begin running disciplined tests.
• ● You will be accountable for measurable commercial outcomes, not just activity or campaign launches.
• ● If you need extensive structure, frequent reminders, or slow-moving processes, this will be a bad fit.
• ● Many growth tests fail. You must learn from them without losing momentum.
• ● You will need to balance speed and creativity with careful measurement and responsible health-and-fitness marketing.
• ● Application
• ● Written Assessment
• ● Recorded Video Assessment
• ● Reasoning Intelligence Test
• ● Hiring Manager interview
• ● Executive Interview