Digital & Performance Marketing Specialist, Nespresso MY

Responsibilities

• ● Position Snapshot
• ● Location: Petaling Jaya, Selangor
• ● Company: Nestlé Malaysia (Nespresso)
• ● Bachelor's Degree
• ● + years of experience
• ● Position Summary
• ● Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
• ● As a Digital & Performance Marketing Specialist, you will be responsible for driving digital growth by developing and executing data driven performance marketing strategies that strengthen brand awareness, acquire new consumers, and enhance customer retention. Working closely with CRM, Commercial and regional teams, you will optimise the end to end digital consumer journey through integrated campaigns, audience insights and continuous performance optimisation to maximise return on investment.
• ● A Day in the Life of...
• ● Develops and executes integrated performance marketing strategies across digital channels including SEM, SEO, social media, programmatic, affiliate marketing, display advertising and retargeting.
• ● Drives consumer acquisition and retention by delivering targeted campaigns that increase quality traffic to Nespresso's digital platforms.
• ● Owns the digital path to purchase, optimising awareness, consideration and conversion throughout the consumer journey.
• ● Collaborates with CRM, Commercial and regional teams to deliver seamless consumer experiences across paid, owned and lifecycle marketing channels.
• ● Activates first party data to personalise communications and improve campaign performance across the customer lifecycle.
• ● Manages digital campaigns from planning through execution, working closely with media and creative agencies to ensure timely delivery of high quality assets.
• ● Implements global campaigns locally while ensuring alignment with brand guidelines, consumer experience standards and market requirements.
• ● Monitors campaign performance, evaluates media effectiveness and provides actionable insights to optimise audience targeting, channel mix and return on investment.
• ● Continuously tests, analyses and refines digital marketing initiatives using data driven insights and industry best practices.
• ● Benchmarks local digital performance against global best practices and the competitive landscape to drive continuous improvement.
• ● Support integrated campaign planning across Media, PR and KOL to deliver a consistent consumer journey across paid, earned and owned channels.