Media Buyers

🗓️ Posted 2026-08-01 India Permanent Marketing Communications

Company shared salary

NA

Market rate

NA

Based on similar roles (title + domain + location).

About the Company

Think Digital Online is expanding its Digital Marketing & Performance Marketing team

Responsibilities

  • Plan, launch, manage, and optimize paid advertising campaigns
  • Work across platforms such as Google Ads, Meta Ads, Microsoft Ads and other paid traffic channels
  • Conduct keyword, audience, competitor, and market research
  • Monitor CPC, CPA, CTR, Conversion Rate, ROAS and overall campaign profitability
  • Analyze search terms, audiences, creatives, landing pages, and conversion funnels
  • Optimize campaigns through bidding, targeting, budget allocation, and testing
  • Perform A/B testing of ads, creatives, landing pages, and campaign strategies
  • Track campaign performance and prepare regular reports
  • Identify new opportunities to scale profitable campaigns
  • Coordinate with creative, development, tracking, and business teams
  • Ensure campaigns follow advertising platform policies and applicable requirements