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Customer Marketing ManagerAkzoNobel · Singapore, Singapore
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AkzoNobel

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Customer Marketing Manager

🗓️ Posted 2026-08-31 Singapore, Singapore Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market S$6,000–S$9,000/mo

About the Company

AkzoNobel is a leading global paints and coatings company, supplying products to a wide range of industries. The company is known for its innovative and sustainable solutions. AkzoNobel operates in over 80 countries around the world. Chemicals Specialties: Paints, Coatings, Sustainability, Innovation, Decorative Paints, Industrial Coatings, Marine Coatings, Aerospace Coatings

Responsibilities

  • ● About AkzoNobel
  • ● Since 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It's what you'd expect from a pioneering and long-established paints company that's dedicated to providing sustainable solutions and preserving the best of what we have today - while creating an even better tomorrow. Let's paint the future together.
  • ● For more information please visit www.akzonobel.com
  • ● 2024 Akzo Nobel N.V. All rights reserved.
  • ● The purpose of this role is to develop and implement set of In-store Offtake programs as well as painter engagement programs to drive painter offtake from stores, in line with the strategic framework of the BU.
  • ● It involves working closely with the area sales teams and within the marketing team to develop the right offtake plans, share market insights to ensure delivery of the SMART KPI's.
  • ● Customer Engagement & Retention
  • ● Develop and implement strategies to increase engagement, loyalty, and reduce churn through programs like loyalty, referrals, and customer satisfaction.
  • ● Analyze feedback to inform marketing actions.
  • ● Customer Advocacy & Loyalty
  • ● Manage advocacy efforts through testimonials, success stories, and advisory boards.
  • ● Design and roll out loyalty programs to boost repeat purchases.
  • ● Painter Engagement Program
  • ● Lead rollout of the Heart-Mind-Pocket (HMP)-based engagement program.
  • ● Track performance via SMART KPIs and dashboards.
  • ● Monitor competitor activity and adapt accordingly.
  • ● In-store Merchandising
  • ● Deploy merchandising models tailored to shopper needs and store types.
  • ● Collaborate with sales and marketing for store activations and performance tracking.
  • ● Shop Assistant/Product Consultant Program