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Creative Marketing Director
Marketing Communications
Company shared salary
3 EUR–4 EUR/mo (36 EUR–48 EUR/yr)
Market rate
6,500 EUR–10,500 EUR/mo (78,000 EUR–126,000 EUR/yr)
Based on similar roles (title + domain + location).
About the Company
Amsterdam / Muiden remote-hybride 3.000 - 4.000 bruto p/m (afhankelijk van ervaring) Cicle Skin is een skincare-merk uit Amsterdam, met formules gemaakt in Duitsland. Geen losse producten met grote beloftes, maar een systeem dat op elkaar is afgestemd: maximaal resultaat, minimaal gedoe. "The only skincare you need." We hebben een sterke basis: een scherp merk, uitstekende producten en een groeiende community. Wat we zoeken is iemand die het merk verder aankleedt en de identiteit vertaalt naar een heldere marketingstrategie over alle kanalen, en die strategie zelf kan uitvoeren. Jij vertaalt het merk naar een uniforme aanpak over al onze kanalen. Je bedenkt het, en je maakt het. Het merk vertalen naar een consistente strategie over alle kanalen, van social tot e-mail tot events, en de merkidentiteit onderweg verder aanscherpen Onze kanalen uitbreiden: nu draait het primair op Instagram, community events en lokale pop-ups. Jij bouwt dat uit naar meer kanalen (denk aan TikTok, e-mail/CRM, affiliate) Content bedenken en maken die bij het merk past, organisch en voor campagnes Community bouwen en activeren, online en offline Events en activaties draaien met partners (gyms, sportclubs, retailers, creators) Meedenken over campagnes en merkverhaal, en dat omzetten in concrete uitvoering Samenwerken met de founders (Floris en Oliver) en externe specialisten voor paid, design en fotografie Minimaal 2 jaar werkervaring in marketing, content of een creatieve rol Je draait je hand niet om voor zelf content maken: comfortabel voor en achter de camera Creatief en hands-on: je wacht niet op een briefing, je maakt zelf Je kunt strategisch meedenken én de handen vuil maken Werk dat voor zich spreekt: een portfolio, kanalen of een community die je hebt gebouwd Nederlands op moedertaalniveau, sterk Engels (we groeien internationaal) Energiek, proactief en ondernemend Je vindt skincare en de beauty/lifestyle-wereld oprecht tof Je weet (of leert snel) wat wel en
About the Role
You'll translate the brand into a consistent approach across all our channels. You'll conceive it, and you'll bring it to life.
Responsibilities
- ● Translating the brand into a consistent strategy across all channels, from social media to email to events, and further refining the brand identity along the way
- ● Expanding our channels: at present, our focus is primarily on Instagram, community events and local pop-ups. You'll expand this to include more channels (such as TikTok, email/CRM and affiliate marketing)
- ● Devising and creating content that fits the brand, both organically and for campaigns
- ● Building and engaging the community, both online and offline
- ● Running events and activations with partners (gyms, sports clubs, retailers, creators)
- ● Contributing ideas on campaigns and the brand narrative, and translating these into concrete actions
- ● Collaborating with the founders (Floris and Oliver) and external specialists for paid advertising, design and photography
- ● At least 2 years' work experience in marketing, content or a creative role
- ● You're happy to create content yourself: comfortable both in front of and behind the camera
- ● Creative and hands-on: you don't wait for a briefing, you take the initiative yourself
- ● You can think strategically and get stuck in
- ● Work that speaks for itself: a portfolio, channels or a community you've built
- ● Nederlands at native level, strong English (we're expanding internationally)
- ● Energetic, proactive and enterprising
- ● You genuinely love skincare and the beauty/lifestyle world
- ● You know (or can quickly learn) what is and isn't allowed in cosmetics communications
- ● Experience with Klaviyo, email or CRM
- ● Experience in a DTC, e-commerce or start-up environment
- ● You use AI tools to maximise your output
- ● An existing network of creators or influencers in the Netherlands
- ● Not a managerial role. You'll be building things yourself; you won't be leading a team for the time being.
- ● Not a purely performance-marketing role. Paid media and data tracking are handled by specialists and the founders. You'll be feeding the funnel with brand, content and community.
- ● Not a role where you wait for assignments. We expect you to take the initiative.
- ● Not a large organisation. We're a small team with short lines of communication. Communication is swift, and you'll work both independently and as part of a team.
Benefits
- ● 3,000 - 4,000 gross per month
- ● Remote-hybrid, with an office in Muiden/Amsterdam
- ● A high degree of autonomy and ownership
- ● A small team, direct lines of communication with the founders, quick decision-making
- ● The freedom to build something that's truly your own
- ● Your CV and - more importantly - your work (portfolio, channels, edits)
- ● A brief campaign concept
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