Fraud Risk Analyst, Strategy & Analytics - Promo Abuse

As a Fraud Risk Analyst specializing in Promo Abuse, you will be responsible for safeguarding ShopeePay's promotional budgets, vouchers, and cashback/coin ecosystems. You will analyze transaction patterns, identify vulnerabilities in marketing campaigns, and design proactive defense mechanisms against both casual exploiters and organized fraud syndicates (such as multi-accounting, fake merchant collusion, and bot attacks). This role sits at the intersection of data analytics, product optimization, and risk management. Risk Assessment & Campaign Review: Review upcoming ShopeePay promotional campaigns, referral programs, and voucher mechanics to identify potential loopholes and fraud vulnerabilities before they go live. Fraud Detection & Pattern Analysis: Deep-dive into large-scale transactional, device, and behavioral datasets to identify emerging promo abuse trends, including app-cloning, SIM farming, fake merchant cash-outs, and self-referral chains. Rule & Policy Optimization: Design, implement, and tune real-time risk engine rules and velocity thresholds to block malicious actors while maintaining a seamless user experience for genuine customers. Cross-Functional Collaboration: Partner closely with Marketing, Product, Commercial Merchants, and Data Science teams to build scalable, automated features (e.g., advanced device fingerprinting, KYC triggers) that minimize promo leakage. Incident Response & Post-Mortem: Lead investigations into sudden budget drains or coordinated exploit incidents. Conduct root-cause analyses and implement immediate mitigation strategies to prevent recurrence. Reporting & Metrics Tracking: Define and track key performance indicators (KPIs) for promo abuse, such as Fraud ROI, False Positive Rates, and total prevented loss, presenting insights regularly to senior leadership.