search Browse Jobs
CRM ManagerThe Mall Group · Bangkok, Bangkok City, Thailand
The Mall Group logo

The Mall Group

company page ↗

CRM Manager

🗓️ Posted 2026-09-07 Bangkok, Bangkok City, Thailand Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market THB 50,000–THB 80,000/mo

About the Company

We are Professionals & Family The Mall Group is Thailand's leading retail developer widely known as The Mall, M Lifestore, EM District (Emporium, Emquartier, and Emsphere), Siam Paragon, and the upcoming mega project that will become a new destination of the world, Bangkok Mall. We give importance to our employees aiming to provide them the best possible benefits such as a high level of job security, continuous learning and development, career advancement, and challenging work experience for those in their early careers to build international retail professionals. Come and join our TMG family to discover your growth potential and distinctive opportunities. Retail Specialties: Retail Business, Shopping Mall, Department Store, Entertainment Mall

Responsibilities

  • ● Develop and implement the local CRM strategy to support customer acquisition, onboarding, retention, reactivation, and loyalty.
  • ● Execute CRM campaigns across all channels based on customer segmentation and behavior.
  • ● Coordinate with global brand teams and local marketing for campaign adaptation and localization.
  • ● Monitor campaign calendar and ensure timely execution and alignment with brand initiatives.
  • ● Oversee CRM data management and customer lifecycle tracking through Navision, and SAP ensuring seamless integration between Navision and LINE OA/CDP platforms for data accuracy
  • ● Work closely with a third-party agency to implement CRM activities and maintain operational efficiency.
  • ● Work closely with the Marketing manager to optimize LINE Official Account (LINE OA) campaigns and customer flows.
  • ● Use the CDP to segment audiences, identify customer behavior trends, build trigger-based marketing campaigns and analysis.
  • ● Developing strategies to enhance retention, loyalty, and repeat purchase rate.
  • ● Planning and execution of automated customer journeys (e.g., onboarding, repurchase reminders, VIP communications).
  • ● Conduct precise and detailed data analysis to identify customer trends, segmentation opportunities, and campaign effectiveness.
  • ● Turn data findings into strategic recommendations.
  • ● Analyze campaign performance (CTR, open rate, conversions, retention) and provide actionable insights for continuous improvement.
  • ● Liaise with internal teams (IT, Brand, Operation, Digital & PR ) and external vendors to ensure CRM initiatives support business and marketing objectives.
  • ● Maintain alignment with the management team to ensure consistent reporting, messaging, and brand standards.

Requirements

  • ● Bachelor's degree in Marketing, Business, Communications, or a related field.
  • ● 3-5 years of experience in CRM, marketing automation or digital marketing, ideally within the beauty, fashion, or luxury retail sectors.
  • ● Experience working with CRM platforms (Navision and SAP preferred), CDP, and LINE Official Account .
  • ● Proven ability to manage third-party agency relationships.
  • ● Strong analytical skills and familiarity with CRM KPIs and reporting dashboards.
  • ● Proficiency in Excel, Power BI, or other reporting tools; experience with CRM analytics dashboards is a plus.
  • ● High attention to detail, with a proactive mindset and strong problem-solving ability.
  • ● Strong presentation skills with the ability to clearly communicate CRM strategies, insights, and performance results to cross-functional teams
  • ● Excellent communication skills in Thai and English .